Although 4X4 truck market decreased to 18% of sales in 2008 totaling 13,900 units, market demand for this vehicle model remains high. In the year 2009, sales of cars of 4 × 4 truck / pick up, either single or double cabin reached 11,451 units, or contribute 2.3% of the national car sales. Although the international automobile market, 4X4 taking types included in the category of commercial vehicles, not the case in Indonesia.
Referring to the major party data, Strada Mitsubishi Triton managed to dominate 4X4 truck or double cabin segment up to 42% or 4800 units in 2009. High sales Strada Triton outpacing its competitors in the segment is a double cab Ford Ranger 3700 units sold or achieve 32% market share. While third 4X4 Toyota Hilux pick up on the market with 1,500 units or 13%, and the rest Mazda BT-50, Nissan Frontier Navarra, and the Isuzu D-Max.
For PT. KTB, the sole distributor of Mitsubishi cars in Indonesia, Mitsubishi Strada Triton is one of the backbone of Mitsubishi car sales in the passenger car market in the next Mitsubishi Pajero Sport SUV, the Lancer EX (Sedan), and Mitsubishi Grandis (MPV)
Rabu, 20 Januari 2010
Jumat, 25 Desember 2009
Mitsubishi Pajero Sport
Competitors from the Pajero Sport SUV to worry if they know how much Pajero Sport on sale in November. PT. Krama Yudha Tiga Berlian Motors, the sole distributor of Mitsubishi cars in Indonesia said that it had sold 1.200 units of the Mitsubishi Pajero Sport in November 2009. This figure is the highest since the Sport Utility Vehicle which was first launched in June 2009.
If we look at sales trends per month then the Pajero Sport graph shows an increase every month. In June the 314 units sold, and 208 units in July, August 304 units, 196 units of September, October and 326 units units in November 1200, so that this SUV sales for the year 2009 has reached 2548 units.
It was introduced to the market since the national car, the Pajero Sport demand continues to increase. Equitable market demand to make the PT. KTB is difficult to meet the market demand due to limited production capacity. Originally PT. KTB is only expected to sell this SUV around 200 units per month, later revised to 500 units per month.
But despite increased sales targets and also increase production capacity, market demand is still high. This allows the customer is still a long waiting list until January 2010. While the waiting list for favorite colors can be longer until the month of February 2010.
If we look at sales trends per month then the Pajero Sport graph shows an increase every month. In June the 314 units sold, and 208 units in July, August 304 units, 196 units of September, October and 326 units units in November 1200, so that this SUV sales for the year 2009 has reached 2548 units.
It was introduced to the market since the national car, the Pajero Sport demand continues to increase. Equitable market demand to make the PT. KTB is difficult to meet the market demand due to limited production capacity. Originally PT. KTB is only expected to sell this SUV around 200 units per month, later revised to 500 units per month.
But despite increased sales targets and also increase production capacity, market demand is still high. This allows the customer is still a long waiting list until January 2010. While the waiting list for favorite colors can be longer until the month of February 2010.
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