Mitsubishi Strada Triton

Although 4X4 truck market decreased to 18% of sales in 2008 totaling 13,900 units, market demand for this vehicle model remains high. In the year 2009, sales of cars of 4 × 4 truck / pick up, either single or double cabin reached 11,451 units, or contribute 2.3% of the national car sales. Although the international automobile market, 4X4 taking types included in the category of commercial vehicles, not the case in Indonesia.

Referring to the major party data, Strada Mitsubishi Triton managed to dominate 4X4 truck or double cabin segment up to 42% or 4800 units in 2009. High sales Strada Triton outpacing its competitors in the segment is a double cab Ford Ranger 3700 units sold or achieve 32% market share. While third 4X4 Toyota Hilux pick up on the market with 1,500 units or 13%, and the rest Mazda BT-50, Nissan Frontier Navarra, and the Isuzu D-Max.

For PT. KTB, the sole distributor of Mitsubishi cars in Indonesia, Mitsubishi Strada Triton is one of the backbone of Mitsubishi car sales in the passenger car market in the next Mitsubishi Pajero Sport SUV, the Lancer EX (Sedan), and Mitsubishi Grandis (MPV)